Receive a Baby Baggu Reusable Bag with every purchase of 100 SGD and above!
Complimentary delivery for orders over 90 SGD

It's all smiles and mushrooms

Receive a Baby Baggu Reusable Bag with every purchase of 100 SGD and above — BYOBaggu!

Come As You Are

Foile Classics, Formulas & Tools

Take your skin to new highs

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Clean Beauty

Therapeutic skincare inspired by indigenous thinkers, supported by scientific research

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We believe in observations and experiences.


We strive to be earth-friendly.


We want you to feel good.


We care about the future.

A Fraction Of The Whole

Be Mindful, Choose Well, Buy Responsibly

You don’t have to be the perfect consumer, most of us just need to do a little better. A deliberate approach to how we make our buying decisions is a good start. Consider original designs, quality ingredients and ethical supply chains — with the intent to preserve the environment — to shift towards a more conscious way of consumption. Take the time and effort to choose products for yourself and your loved ones that are thoughtful, safe, and responsibly produced.

Together we can do better.


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Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.

Margaret Mead, Cultural Anthropologist
Less Is More

Rewriting the Narrative

Packaging is ubiquitous. Yet it is more often than not vilified in the fight for environmental protection. Besides protecting products from transportation damage, it also extends the shelf life of food and minimises wastage. Reducing packaging materials and better waste management are two big components of sustainable packaging we work towards in our processes.

No Spam, We Promise.
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